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13 Basic SEO Tips: Practical SEO Techniques that Work

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Chidimma
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PostChidimma on Wed 16 Nov 2016, 2:25 pm

Whether you are new to SEO or you are an SEO expert, these basic SEO techniques are very important. SEO tips are ways you can get search engine to rank your website or webpages easily. Conforming to Google's rules (white hat seo) shows hard work is repaid with Page #1 ranking. SEO techniques are several tips you can implement on every post or content on your website that helps increase the pagerank and relevance of the page.

1. Keyword in Titles and Meta Description



Ohh I forgot to mention!!!


You need to have the basic knowledge of HTML. Understanding how webpage structure works will go a long way in helping you implement these basic SEO techniquessuccessfully.


The Meta Description and Title tags can be found in the head section of any webpage. Yes in the head section!!!


SEO is lifeless without keywords so fight for the right keywords as it goes a long way in helping google crawlers know what your entire page is all about. For instance, if you fighting for a keyword like "SEO Tips"


You can have this:


<title> SEO Tips: 10 Actionable SEO Techniques that works </title>


<meta name="description" content="Practical SEO tips that is sure to get you on Google first page " />



2. SEO Friendly URLs


This is an important SEO technique. Google has made us realize that the first 3-5 words in the URL carry bigger weight.

Hence it is important for your keyword to appear in the first 3 words.

For instance, if you are writing on How web crawlers work? You can have a URL like this

http://www.rupheezy.com.ng/web-crawlers-functions/



3. Add Images especially Infographics



Another SEO tip that has never failed. Infographics is one way to keep lots of readers glued to your content. From research, people tend to remember images better compared to content. Hence you should have more images (optimized images) to go along with your content.

Need a break?

Lets Get back


4. Add Internal Links



This SEO technique may have low ranking signal but it is as important as the others. One way to page link juice from one page to another is to add internal links from one page to another on your website. It is good to add links from pages with higher authority to pages with lower authority. Also, when you notice one of you pages is on page two of Google, you can add internal links from other pages of your website to that particular page, this will help boost the pagerank.

Below is an example of how rupheezy.com.ng links from one page to another


5. Don't forget <h1> tags



A suucessful implementation of On-page SEO tips is also dependent on your understanding of basic HTML structure. Among the 6 header tags we have, <h1> tag is the most important and 1 must be present in every page you want to rank for. Just like the title tag, the <h1> tag must contain the keyword you want to rank for. Arguably the <h1> tag is more important than the <title> tag but both are very much important.

For instance,

<h1> On-Page SEO Tips: 13 Practical SEO Techniques that Works </h1>

6. Main Keyword should appear in First 50 words

It is an important SEO technique for your keyword to appear in the first 50 words of your content. This helps Google understand what your page is all about.


For instance,


7. Responsive Design for both Desktop and Mobile Versions

This basically has to do with the HTML structure of the website. Majority of websites today are not responsive in the sense that when you view them on mobile, you wonder if you are on the same site you visited with desktop with several elements distorted
The fact that you rank #1 on google for a keyword doesn't mean on mobile you rank #1 for the same keyword especially if your website is not responsive.


8. Sub-headings should take <h2> tags

As important as <h1> tag is, the <h2> tag is also an important element in implementing good SEO techniques. For good on-page optimization, it is okay to have just 1 <h1> tag but as many <h2> tags as possible. Putting main keywords in your <h2> tag has little or no effect on your pagerank but having a structured content does which helps increase the relevancy of the page.


9. Use of LSI Keywords

A major important SEO tip. LSI stands for (Latent Semantic Indexing) keywords are keywords that are basically similar to your primary keyword. This implies that instead of falling victim of key cannibalization, you substitute it with closely related keywords (synonyms)


For instance, if you are writing to rank for a keyword like SEO techniques, you can use SEO tips as the LSI keyword in the content of your writeup.


Almost there!!!


Interesting i suppose?


10. Use Outbound links

Most SEO experts focus on getting backlinks, yes they are very important ranking factor but outbound links from your webpage too helps tell google what your website's topic is all about. It is a very good [size=18]SEO strategy adopted by top SEO websites. It is a very good SEO practice to link out to 2-3 high authority websites in same niche as your website.[/size]


11. Pay attention to Site Speed

Its no secret that site speed is another important ranking factor. If you mean serious business then you should pay attention to your site's loading time. A good website shouldn't take more than 5 seconds to load. You can checkout your sites page speed by using PageSpeed Insights or GTMetrix



Obviously the result there shows rupheezy.com.ng has alot to do. The good thing is SEO is an on-going process and rupheezy.com.ng aims to be one of the top SEO agency in Nigeria.







12. Optimize Images

When i first started writing content on this blog, I was guilty of not optimizing my images hence affects the page speed and loading time of my content. It is very important to pay attention to the alt element of every images uploaded as well as the image size. Heavy images reduces page speed and increases loading time thereby leading to bad user experience.


Most online users won't visit a website that takes more than 5 seconds to load according to research. Make sure your image sizes are reduced and also the alt element contains what the image is all about.


For instance, if you have an image showing how web crawlers fetch a page, you can have this 


<img src="web-crawlers.png" alt="How web crawlers fetch a page" />



13. Implement the Social Share Buttons

Content sharing is an essential part of every SEO strategy. You can write the best content in the world yet no one gets to see it


Why?


Because it wasn't shared.


In every content you create, it is highly important to input the share button on it. This helps in promoting your content on social media and other platforms, hence getting you traffic and quality backlink to the page.

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